If hubris is the Achilles heel of traditional advertising, then existential angst is that of social media. And why so? Brands are still cautious about social media and still doing a lot of soul searching when it comes.

Recently there has been a lot of buzz on the blogosphere whether bloggers should be paid for coverage after it had emerged that a few bloggers were offered money by a PR agency in exchange for shining some positive.

What if an MA in Social Media took a more vocational, on-the-job approach? Paul Bradshaw’s course at Birmingham City Uni includes some work placement and hands-on doing. Teaching takes place in small groups. There will.

Brando Social Consultant Dr Chris Thorpe has been working with the Guardian on the recently launched Guardian Open Platform project. He dropped in at Brando Social to share his thoughts about the platform and future of.

The Female Social Media Guru UK Awards 2009 came about when Jamie was asked by Lisa Devany on the P2P Community he admins on Ning if he could suggest some top notch female speakers in social media for an upcoming.

Social media is now the largest of all media, accounting for 50% of all time spent by consumers. Brands and organisations can no longer ignore it or expect that social media can be something they consider fringe or.

Part four of our white paper deals with the business success stories of social media. And we’d very much like you to add your own in the comments (and we’ll update!)If you’d like the whole white paper to download, copy,.

Here’s part three of our white paper What Exactly is Social Media. This part deals with user developed activity in this space - or user generated content and distribution.3. User developed activity in this space:* Users.

Here’s part two of our ‘What exactly is social media?’ white paper.The key distribution mechanic:In social media, the key distribution mechanic is the peer-to-peer pass on.This takes two main forms:1. I pass on (or.

Over the next few days we’ll be sharing a white paper which aims to explain what social media is, exactly, complete with sectors and examples.We’ll talk about what does and doesn’t go on in this space, what the key.