If hubris is the Achilles heel of traditional advertising, then existential angst is that of social media. And why so? Brands are still cautious about social media and still doing a lot of soul searching when it comes to venturing into this new territory. The speed of adoption has also been a surprise, because it’s driven by the consumer.

Credible communication must now evolve from directional messages to consumer participation and brand engagement. While we may be at the very beginning of this evolution, it’s important for the communications industry to recognize the need for a different set of skills and a better understanding of this new landscape.

How do you navigate this elusive yet essential social media trail with confidence and aplomb? ‘Jump right in’ says social media evangelist and blogger Nixdminx.

Read the full article

Guest post written by Nixdminx