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Winning With Social Media - A Brando Social Event

16.02.09 - 10:33 - Sarah Isaacs

Social media is now the largest of all media, accounting for 50% of all time spent by consumers. Brands and organisations can no longer ignore it or expect that social media can be something they consider fringe or experimental activity - it should be core to what they do.

The Cossette-owned Band & Brown Group has launched a full service social media agency to help guide clients with support from some of the biggest names in the business.

Brando Social is led by ex-JWT digital specialist Jamie Burke and has a roster of non-executive consultants headed by permanent strategist Director of Social Media and Adage Top 20 Blogger David Cushman.

Cushman said “Our people are global authorities - published authors, world-class speakers, deeply ingrained and experienced in social media. We advise organisations on how to adapt to the rapidly changing media landscape and flourish in a networked world”

Consultants are available on a retained or project-by-project basis. They include Alan Moore, the inventor of ‘engagement marketing’, Dr Chris Thorpe, technology advisor to MySpace and The Guardian and Luke Brynley-Jones who founded the UK’s first social networking consultancy.

To celebrate these brilliant minds joining our team we will be hosting an intimate morning with these key-note speakers as they discuss:

9:30-9:45	Setting the social media scene Why it’s essential to join in & the scale of the prize. David Cushman
9:45-10:00	Adapting brands to the networked world What does brand mean in social media, how is it changing and where do we predict it will lead. David Cushman
10:00-10:20	What was wrong with interruption? Alan tells his story; transitioning from traditional advertising to inventing engagement marketing with some propositions for successful marketing in a networked world. Alan Moore
Break (10mins)
10:30-10:50	New measures of success How to measure ROI in social media. Luke Brynley-Jones
10:50-11:10	Discovering the hidden talents Empowering value within your own organisation through the use of social media. Dr. Chris Thorpe
11:10-11:30	Stories of success Evidence of how companies are right now revolutionising their businesses and increasing market share and profits through social media. David Cushman
11:30-11:40	Introduction to Brando Social Consult Summing up of the day and introducing the network and opening up the floor to questions. Jamie Burke
Floor opened to questions
WHERE	Soho Hotel, 4 Richmond Mews, London W1D 3DH
WHEN	Thursday, February 26th 2009, 9.30am Please arrive at 9.00am for registration and coffee
RSVP	Please reply to this email by Monday, February 16th 2009 or call Sarah on 020 7419 7315 to confirm attendance

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4 Responses to “Winning With Social Media - A Brando Social Event”

Robin Grant Says:
Can I come?
admin Says:
Sure, drop me an email with your details and I'll get you added to the list. sarah@brandosocial.com
Mauricio Says:
Hi Sarah! Just sent you an email to see if I can be added to the list for Thursday's event. Would love to attend. Many thanks in advance! M
admin Says:
I've popped you on the list Mauricio :)