ONLINE PR & REPUTATION MANAGEMENT

PR's purpose is to tell a story, to humanize brands, organizations and facts making them accessable to the public. The problem is traditional PR is still heavily in the world of broadcast and campaign bursts, it's not conversational, shareable or long term. If you want to be heard online and across Social Media you have to empower the advocate to tailor (personalise) the message and share it with their peers.

Being born out of a PR agency we are well aware that PR practices won't change over night. We look to the ever expanding social media toolkit to optimize your current output to best work with social media (SMO). Where possible we look to the consumers for relationships, not one night stands. As you would with journalists we need to create long term connections with those influencial folk in our target group so when we have something to say they are already listening. And not just any consumers but the most influencial ensuring energies and spend is focused on those that can give you the deepest and widest sphere of influence.

We call it P2PR (Peer-2-Peer Relations).

Once you acknowledge you're playing in a different environment namely their environment and that you rely on them to pass the message on. For starters, your brand is already being talked about, played with, and now you have to ask others permission to join in. You can't control and cover-up. If they're speaking negatively about your brand at least you know they care. It's an opportunity to show not just them but their peers that you care too and offer up a solution. But you have to be listening in the first place and this is a job in itself.  With over 83 million videos, 185 million blogs and 50 billion message board posts (and growing) Brando Digital helps you cut through the noise.

OK so you get that you need them. But why do they need you. It's here where we get creative. We look to create your message into a Social currency (something of value where the value can be passed on).

Services:

• Social Media Optimization (SMO)

• Social Media Press Release

• Social Media Press Centre

• Infographics (communicating your message in a more appealing way)

P2PR

• Influencer / Advocate creation and relations

• Social currency initiatives

• Viral campaigns

Reputation Management

• Search Engine Optimization (SEO) & Link Building

• Live Listening & Reporting

• Disaster Management