Social Media Marketing

Social Media is not a channel but a new form of distribution - distribution by people to people. Forget marketing to them, think marketing by them.

Peer-to-Peer is the single most powerful communication tool out there and the best way to take advantage of it is to make interesting things for people to share. It's no surprise that the best way to make those things interesting is to involve the people they are made for. This process alone creates passionate advocates and if it's interesting enough all it needs is a little push and off it goes.

Now the USER is the destination. So we have to create interesting things for people to take on THEIR journeys. Don't interrupt them with the ad you think they'll be interested in. Instead go where the user is and where the user is going and provide genuine value they'll want to pass on (social-currency).

Services:

• Social Brief Creation (we help you find out what it is you need)

• Digital focus groups (real time connection with global niches)

• Seeding strategies (Buzz creation)

• Viral activity: video scripting and quality in-house production

• Widgets, Facebook, MySpace, Bebo and other social network applications

• Branded channels on YouTube, Facebook fan pages etc

• Social Media Press Releases