SOCIAL MEDIA MONITORING & MEASUREMENT

With over 83 million videos, 185 million blogs and 50 billion message board posts (and growing) your brand is almost definitely being spoken about. But how do you know where, by who and more importantly what they're saying. By combining our know how and key technologies we can listen to any open conversations across the whole of the Web in; Spanish, English, French, German, Chinese (Cantonese), Italian, Russian, Polish, yes even American! This is all very well and good but the clever part is cutting through the noise and filtering out the irrelevant and this can only be done with experience. Just have a look at our client area and see just how plugged in we are with live reporting on related Buzz to them.

Our starting point with all clients is an Online Brand Audit. This can be done with varying levels of depth but even at its most top level it allows you to benchmark your brand and products against competitors for share-of-voice, Sentiment (positive, negative, neutral) in particular recurring praise or faults. It allows you to see how this discussion is spread across; forums, blogs, online mainstream news channels and Social Media / communities groups and more specifically which. We can even drill down to see which individuals are making the greatest amount of noise, both negative and positive.

Because we are permanently measuring buzz and brand sentiment across search engines and social media it means we can show detailed campaign successes. Whether that's an increase in online share of voice, brand indexing and sentiment or the sphere of influence our advocates wield we benchmark a clear before and after.

Services

• Online Brand Audit (Bespoke to your focus) These can be monthly, quaterly or annually.

• Campaign reporting

• Benchmark reporting

• Weekly negative and actionable updates into a specific department