THINKINGWe believe in transparency so we want you to know what we're thinking and how we're responding as we learn. That's why we offer an open flow of information - not a monopoly of knowledge. That's what this area is about. We want you to play with this stuff so you can understand our ideas and together we'll create better solutions to your problems. 
Winning with Social MediaA Brando Social EventSocial media is now the largest of all media, accounting for 50% of all time spent by consumers. Brands and organisations can no longer ignore it or expect that social media can be something they consider fringe or experimental activity - it should be core to what they do.
BlogView all blog postsBrando SocialSocial Media: What agencies can learn from bloggers If hubris is the Achilles heel of traditional advertising, then existential angst is that of social media. And why so? Brands are still cautious about social media and still doing a lot of soul searching when it comes to venturing into this new territory. The speed of adoption has also been a surprise, because... Uemit OezcanShould PR & social media agencies pay bloggers in exchange for coverage? Recently there has been a lot of buzz on the blogosphere whether bloggers should be paid for coverage after it had emerged that a few bloggers were offered money by a PR agency in exchange for shining some positive light on their social media campaign. Here at Brando Social we believe in a mutual relationship... David CushmanTowards a vocational MA in Social Media What if an MA in Social Media took a more vocational, on-the-job approach? Paul Bradshaw's course at Birmingham City Uni includes some work placement and hands-on doing. Teaching takes place in small groups. There will be a mixture of lectures, seminars, research workshops, presentations and field-trips. In... David CushmanBrando Social Consultant Dr Chris Thorpe has been working with the Guardian on the recently launched Guardian Open Platform project. He dropped in at Brando Social to share his thoughts about the platform and future of newspapers in a networked world. Sarah IsaacsFemale Social Media Guru UK Awards 2009 The Female Social Media Guru UK Awards 2009 came about when Jamie was asked by Lisa Devany on the P2P Community he admins on Ning if he could suggest some top notch female speakers in social media for an upcoming conference. He couldn't. Within 24 hours the award was created.The award serves to celebrate the... Sarah IsaacsWinning With Social Media - A Brando Social Event Social media is now the largest of all media, accounting for 50% of all time spent by consumers. Brands and organisations can no longer ignore it or expect that social media can be something they consider fringe or experimental activity - it should be core to what they do.The Cossette-owned Band & Brown Group... David CushmanPart four of our white paper deals with the business success stories of social media. And we'd very much like you to add your own in the comments (and we'll update!)If you'd like the whole white paper to download, copy, share, whatever, it's all yours right here.Examples of success with social media are myriad. Here... David CushmanThe essential role of everybody in social media Here's part three of our white paper What Exactly is Social Media. This part deals with user developed activity in this space - or user generated content and distribution.3. User developed activity in this space:* Users creating and sharing videos* Users creating and sharing images* Users creating and sharing polls*... David CushmanSocial Media distribution: The mechanics Here's part two of our 'What exactly is social media?' white paper.The key distribution mechanic:In social media, the key distribution mechanic is the peer-to-peer pass on.This takes two main forms:1. I pass on (or display) something I find useful/interesting to someone I believe will also find it... David CushmanWhat is Social Media, exactly? Over the next few days we'll be sharing a white paper which aims to explain what social media is, exactly, complete with sectors and examples.We'll talk about what does and doesn't go on in this space, what the key distribution mechanic really is and the vital role user generated everything plays in this (from... |
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Talks from Brando Social's seminar at the Soho Hotel.
Talks from Brando Social's seminar at the Soho Hotel.
Talks from Brando Social's seminar at the Soho Hotel.
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Luke Brynley-Jones - "New measures of success" Part 3
Talks from Brando Social's seminar at the Soho Hotel.
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