The W595 ‘Darkside’ campaign really demonstrated there is nothing we can’t do. A viral video campaign (scripted & shot in-house) that you could personalize and pass onto your friends across all the popular social networks including MySpace, Facebook and the likes. Utilizing Facebook, Google Maps & YouTube API we created a kick-ass web application that to the user was as simple as ABC. Oh yeah, and we seeded it across the Web and watched it go viral. Whoop Whoop!
